November 26, 2020

So what is Alabama’s most beloved Halloween candy? New research may surprise you

​​With Halloween being just days away,  Influenster, a product reviews platform, today announced those Halloween treats (no tricks!) that have people buzzing across the nation.

With 40 million product reviews written by nearly six million members, Influenster has access to a wealth of data and insights that give them a finger on the pulse of what savvy shoppers are buying.

From Sour Patch Kids (Alabama’s favorite) to Skittles, M&M’s to Mounds, and Kit Kat to Crunch Bars, the infographic explores the most-reviewed candies based on the assessment of nearly one million candy reviews.

“Our members come to us to share feedback on the brands and products that make up their daily lives. Our mission is to make people smarter and more confident shoppers by arming them with personalized content and authentic peer-to-peer recommendations,” says Elizabeth Scherle, Co-founder and President of Influenster.

“We take this responsibility seriously but also know how to have a little fun and spark some friendly competition. While a proud Iowa native, I am shocked by my home state’s love of Butterfinger. Personally, I’ll be stealing the Peanut M&M’s from my daughter’s trick-or-treat bag this year.”

To determine its annual list, Influenster pulled the most-reviewed candies on the platform overall, broke down this review data by state, and then normalized said review count based on each state’s population size on our platform. Full results below.

Alabama
Sour Patch Kids Candy

Alaska
Reese’s Pieces Peanut Butter Candy

Arizona
Skittles Original Fruit Candy

Arkansas
Trolli Sour Brite Crawlers

California
Hershey’s Cookies ‘n’ Creme Candy Bar

Colorado
Twizzlers Filled Twists Strawberry Lemonade

Connecticut
Wonka Nerds

Delaware
Snickers Chocolate Bar

District of Columbia
York Peppermint Patty

Florida
Hershey’s Cookies ‘n’ Creme Candy Bar

Georgia
Twizzlers Filled Twists Strawberry Lemonade

Hawaii
Hershey’s Cookies ‘n’ Creme Candy Bar

Idaho
Hershey’s Whoppers Malted Milk Balls

Illinois
Nestlé Crunch Bar

Indiana
Reese’s Peanut Butter Cups Miniatures

Iowa
Butterfinger Candy Bar

Kansas
M&M’s Brand Peanut Chocolate

Kentucky
3 Musketeers Candy Bar

Louisiana
Creme Savers Strawberries & Rolls

Maine
Starburst Original Fruit Chews

Maryland
York Peppermint Patty

Massachusetts
Skittles Original Fruit Candy

Michigan
Reese’s Peanut Butter Cups Miniatures

Minnesota
Twix

Mississippi
Kit Kat White Crisp Wafers ‘n Creme Bar

Missouri
Swedish Fish Red Candy

Montana
Mounds Candy Bar

Nebraska
Airheads White Mystery

Nevada
Milky Way Candy Bar

New Hampshire
Hershey’s Milk Chocolate Bar

New Jersey
Kit Kat Crisp Wafers in Milk Chocolate

New Mexico
Snickers Almond Bar

New York
Kit Kat Crisp Wafers in Milk Chocolate

North Carolina
York Peppermint Patty

North Dakota
Dove Chocolate Promises Silky Smooth Milk Chocolate

Ohio
Airheads White Mystery

Oklahoma
Brach’s Candy Corn

Oregon
M&M’s Milk Chocolate Candy

Pennsylvania
Reese’s Peanut Butter Cups Miniatures

Rhode Island
Hershey’s Kisses Milk Chocolate

South Carolina
HARIBO Goldbears Gummi Candy

South Dakota
Twix

Tennessee
Starburst All Pink Fruit Chews

Texas
Nestlé Crunch Bar

Utah
Sour Patch Watermelon

Vermont
Airheads White Mystery

Virginia
Dove Fruit Chocolate

Washington
Hershey’s Cookies ‘n’ Creme Candy Bar

West Virginia
Hershey’s Milk Chocolate Bar

Wisconsin
M&M’s Milk Chocolate Candy

Wyoming
Almond Joy Snack Size Bites